2025 Zillow’s New Policy

Zillow’s 2025 Policy Doesn’t Apply to FSBO Sellers—Here’s How to Win Without the MLS

Zillow’s New Rules Are Here… But Do FSBO Sellers Even Need to Care?

Starting May 2025, Zillow will enforce a policy tied to the National Association of Realtors’ (NAR) Clear Cooperation Policy. It says any property being publicly marketed—yes, even just a yard sign or Instagram post—must be added to the MLS within one business day.

Sounds strict, right? But here’s the good news for FSBO sellers…

This rule does NOT apply to you.

You don’t need to list on the MLS.

You don’t need a Realtor.

You definitely don’t need Zillow.

Let’s break it down.

Do FSBO Sellers Have to Follow Zillow’s 2025 MLS Policy?

Short answer: Nope!

The Clear Cooperation Policy only applies to MLS participants—that means licensed agents and brokers.

If you’re a homeowner selling your property on your own (For Sale By Owner), this rule has zero control over you.

You’re in charge. You set the terms. Period.

FSBO Sellers: You’ve Got Options (And Power)

Zillow might be a big name, but it’s not the gatekeeper. There are plenty of other ways to get your home in front of serious buyers:

✅ Social Media: Facebook Marketplace, local groups, IG Reels, TikTok walk-throughs

✅ Local Buzz: Yard signs, flyers, farmers’ markets, church bulletins

✅ FSBO Listing Sites: ForSaleByOwner.com, FSBO.com, and others built just for you

✅ Direct Outreach: Postcards, email blasts, neighborhood text campaigns

Zillow’s policy only matters if you decide to use their platform. Otherwise?

You’re free to sell how YOU want.

If You Use Zillow, Then Yes—Their Policy Applies

Planning to list your FSBO home on Zillow or through a flat-fee MLS service? Then their rules kick in:

✔️ You’ll likely need to submit your home through the MLS

✔️ Or use Zillow’s limited FSBO tools (which are expected to get even more restrictive)

But again…

Skip Zillow, skip the drama.

Real FSBO Success Without the MLS

Mike and Jessica sold their home in Tampa using just Facebook Marketplace and a sharp-looking yard sign. Within 8 days, they had 3 offers—all without the MLS, an agent, or a single Zillow post.

You don’t need a gatekeeper when you know how to play the game.

FSBO FAQs — You Asked, We Answered

Q: Do FSBO sellers have to follow the Clear Cooperation Policy?

A: No way. That rule is for licensed MLS agents—not you.

Q: Do I have to list my house on Zillow?

A: Absolutely not. Zillow is optional, not essential.

Q: How else can I market my FSBO home?

A: Local signs, social media, direct outreach, FSBO sites—you’ve got options.

Q: Can I list on Zillow without the MLS?

A: Maybe, but with more restrictions coming, you’ll have less control.

Bottom Line: You’re the Boss of Your FSBO Sale

Zillow’s new policy? It’s for Realtors, not homeowners.

You’ve got freedom, flexibility, and full control. Sell your home your way—without the MLS, without an agent, and without giving up thousands in commission.

You’re the homeowner. You call the shots.

Want a Proven FSBO System That Puts You in Control?

Don’t let confusing rules or big platforms shake your confidence.

Get the step-by-step system that empowers FSBO sellers to win:

No fluff. No middlemen. No 6% commissions.

Grab the FSBO Power Play Course today and take control of your sale!

[Let’s do this!]