Using Facebook & Social Media To Sell Your FSBO Home

How One FSBO Seller Turned Facebook Into a Closing Machine

How one woman used smart posting and zero ad spend to sell her home in just 3 weeks.

Meet Lisa. She wasn’t a real estate pro—just a regular homeowner in Orlando trying to avoid that 6% commission. She had a gorgeous 3-bed, 2-bath home… but zero clue how to market it.

Then she found Facebook.

Lisa kept it simple: clean photos, a scroll-stopping post, and smart sharing. She wrote something that felt real, not salesy:

“After 10 amazing years, we’re moving! Our 3-bed, 2-bath home in Orlando is officially for sale—FSBO. No agents, no extra fees—just a great home looking for its next owner. DM me if you’d love a private tour!”

She posted it on Facebook Marketplace, dropped it in local buy/sell groups, and asked her circle to share. Within days, her post had 50+ shares and hundreds of views.

Then the DMs started rolling in.

Buyers asked about the upgrades, the neighborhood, the vibe. Lisa responded fast and friendly, building trust with every convo.

Three weeks later? Multiple offers. One signed contract. Zero ad spend.

Why Facebook = FSBO Gold

Lisa didn’t get lucky—she used a repeatable strategy. Here’s why Facebook is a game-changer for FSBO sellers:

✅ It’s free – No posting fees.

✅ You connect direct – No agent middlemen.

✅ It spreads fast – Your friends share → their friends see it → boom, showings.

✅ It builds trust – People buy from people they know (or feel like they know).

How to Sell FSBO on Facebook (Lisa Style)

1️⃣ Craft a Killer Post

Think of your post as your digital curb appeal. Make it personal, clear, and inviting.

✔️ Headline: “3 Bed / 2 Bath Home For Sale in Orlando – FSBO!”

✔️ Photos: Bright, clean, and staged. Natural light = your best friend.

✔️ Details: Beds, baths, square footage, updates, perks.

✔️ Contact info: Phone or Messenger.

✔️ CTA: “DM me to schedule a showing this weekend!”

💡 Pro Tip: Don’t just sell the house—sell the story. Make buyers feel like they’re stepping into something special.

2️⃣ Leverage Facebook Marketplace

This is the FSBO engine.

✔️ List under Property for Sale by Owner

✔️ Use your strongest photos and headline

✔️ Include keywords: FSBO, No Realtor, Orlando Home, For Sale by Owner

Let the algorithm do the heavy lifting.

3️⃣ Share in Local Facebook Groups

Tap into hyperlocal groups where buyers are hunting.

✔️ Join real estate, buy/sell, and neighborhood groups

✔️ Post consistently and follow group rules

✔️ Engage with every comment like it’s a lead (because it is!)

Groups like:

“Orlando Homes for Sale,” “Central Florida FSBO,” “Miami Yard Sale” = free reach.

4️⃣ Ask Your Circle to Share

Word-of-mouth still runs the game.

✔️ DM 3–5 friends: “Hey, I’m selling FSBO—mind sharing this?”

✔️ Every share builds social proof + free exposure

People trust people. Even digitally.

5️⃣ Respond Like a Pro

When buyers reach out, don’t leave ‘em hanging.

✔️ Reply fast

✔️ Be clear and helpful

✔️ Stay chill but professional—you’re not just selling a house, you’re selling confidence

Bonus: 3 Other Places to Post

📸 Instagram – Use visuals + hashtags: #FSBO #OrlandoRealEstate #HomeForSale

🏘️ Nextdoor – Ultra-local and full of serious buyers

🖥️ Craigslist – Still gets traction. Just stay sharp with responses.

Avoid These 5 Facebook FSBO Fails

❌ Bad Photos

📸 Fix: Bright, clean, welcoming shots. Don’t skip the staging.

❌ No Call-to-Action

✍️ Fix: Always include a “DM me to schedule a tour!”

❌ Slow Replies

⏱️ Fix: Speed builds trust. Set notifications and be ready.

❌ One-and-Done Posting

🔁 Fix: Repost weekly, rotate photos, keep it fresh.

❌ Robotic Language

🗣️ Fix: Keep it human. Speak how you’d talk to a friend.

Bottom Line

Lisa didn’t need an agent. She just needed the right playbook.

Social media can absolutely turn your FSBO listing into a closing machine—if you work the strategy.

But here’s the truth:

Most FSBO sellers still fumble the process and leave money on the table.

That’s why I built the FSBO Power Play Course—your full blueprint to list, market, and sell your home like a seasoned pro (without paying one).

Ready to sell smarter, faster, and commission-free?

👉 [Click here to check out the FSBO Power Play Course]

And let’s turn your post into a payday.